Why An Graphic Design App Inspired Me to Focus More On Digital Marketing?

I love to tell this story, it’s about a company that started a simple website/app. They created an app that runs in your browser and it lets you create graphic designs online. Simple and quick. You don’t need expensive software, and the best part, it is free. I'm talking about Canva.com. An App that I frequently use to create pins, covers or other simple graphics.

Is it revolutionizing? Not really in my opinion, it wasn’t much better than other apps and certainly not better than photoshop. But why, at this very moment the company’s valuation is over $40 billion USD?

In my opinion there are multiple reasons and you cannot say they got so successful because of just one reason. To run a successful business there are a ton of factors that come into play. But I can say that the one reason that stood out to me was the fact that they spent a ton of time building backlinks all over the internet.

They realized how important SEO and SEM is and they focused a lot of energy on this. Essentially building millions of backlinks. Without this they would not be as huge as they are today, and this inspired me as well to focus most of my time doing digital marketing.

Read this story by Lazarina Stoy, to get more insights about Canva, it’s a little outdated but still very informative.

Anyways, just wanted to share this.

Good luck,

Hello, my name is Ron Hoekstra, founder of The Liberty OnDemand. I hope you like my content, if you want to know more about me, please read here or subscribe to my newsletter where I will keep you up to date with new posts and other useful content.

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Ron Hoekstra

Ron Hoekstra

I am a online entrepreneur, with the focus on helping others succeed, and grow their businesses.